Precision, craftsmanship and sometimes a price tag of tens of thousands of euros – the watch world has a handful of brands that set the tone. From Swiss luxury houses to reliable Japanese engineering: these are the brands watch lovers appreciate most.
A good watch is more than a way to tell the time: it's a piece of engineering, craftsmanship and sometimes even an investment. Some brands have been building their reputation for more than a century, others conquered the market with affordable quality.
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Rolex
The most recognizable watch brand in the world, founded in 1905 in London (later moved to Geneva). Models like the Submariner and Daytona have become cultural icons.
Patek Philippe
This Swiss house is considered one of the most prestigious watchmakers in the world, with complications that sometimes take years to build. The brand has existed since 1839 and still produces in limited numbers.
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Omega
Known for the Speedmaster, among others, the watch astronauts wore during the moon landings. Omega was founded in 1848 and combines precision with a rich history.
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Audemars Piguet
In 1972 this brand introduced the Royal Oak, the first luxury sports watch in steel, and changed the industry with it. Audemars Piguet has existed since 1875 and remains a family business.
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TAG Heuer
The Swiss brand is known for its chronographs and close ties to motorsport. TAG Heuer was founded in 1860 and is one of the most accessible luxury brands.
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IWC Schaffhausen
This brand combines Swiss precision with German solidity, thanks to its location in the border town of Schaffhausen. IWC is known for its robust pilot and dive watches.
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Breitling
Traditionally the pilot's watch, with its characteristic chronograph functions for navigation in the air. Breitling has existed since 1884 and built its reputation in aviation.
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Cartier
Originally a French jewelry house that made one of the first wristwatches in 1904, especially for a pilot friend. Models like the Tank and Santos remain timelessly popular.
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Seiko
In 1969 the Japanese brand caused a sensation with the world's first mass-produced quartz watch, changing the industry forever. Seiko is known for reliable quality at an accessible price.
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Tissot
This Swiss brand offers affordable quality with a long history: Tissot has existed since 1853. The brand is a popular first step for anyone wanting a 'real' Swiss watch.
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